Jeep recently launched a new iPhone app called TripCast. The TripCast iPhone app features a database of over 250,000 recreation spots in the U.S. and allows Jeepers to plot their offroad adventures and tag specific visited locations to share. Jeep President and CEO Mike Manley stated the following about the TripCast app:
TripCast enables everyone with a sense of adventure to plan a trip, share it with friends as their journey unfolds, and find new spots to explore. This new app is perfect for Jeep fans, and anyone who enjoys getting out, having fun, and sharing that fun with friends.
I'm all for getting out there and trying new trails, but I'm honestly a little concerned about what impact this app may have on some of the trails that Jeep clubs have permission from land owners to use. More exposure of trail locations means more traffic from Jeepers (and all offroaders). Here in Massachusetts, our trail base seems to shrink every year as environmental groups turn up the heat and land owners shutdown trails due to traffic and/or land abuse.
Local Jeep clubs work very hard to keep amicable relations with land owners and to make sure that club members tread lightly on the trails and always pickup after themselves. Clubs often organize proactive trail cleanups to pickup trash (e.g. old appliances, abandoned cars, camping waste, etc.) left by non-club members who use/abuse the land. Jeep clubs often make up "code names" for various trails when speaking about them on public forums so that non-club members won't find the trails, run them, and potentially damage relationships with land owners (which is a constant struggle).
If the TripCast iPhone app gets widespread usage, it'll have the potential to expose the exact location of many previously "private" trails. So, what do you think...is this going to put your favorite Jeepin spot in jeopardy?