Well, it looks like the classic offroad vehicle producer has finally embraced the new media. Jeep announced the official launch of their blog this week. The following is an excerpt from the press release regarding the blog launch:
"The blog which aims to share the culture and history of Jeep® will give a new voice to fans and industry experts seeking more information about the iconic brand. Followers will be able to discover exclusive content from designers, engineers and other key influencers that can’t be found anywhere else. Additionally, the blog will showcase and highlight the latest news, consumer experiences with the brand, as well as an opportunity for Jeep® to learn and gather ideas from its fans."
It's good to see Jeep Corporate opening up and trying to connect more with their customers. I'm looking forward to giving product feedback as well as hearing about what innovations are in the pipeline for Jeep vehicles. Let's just hope their Legal Dept doesn't suck all the joy out of what could be a great communication channel between the owners and manufacturer...sorry Legal folks, had to get that reminder in there.
Lastly, if you're one of the first 25 people to comment on the new Jeep blog, you'll win free movie passes from Jeep. So, get there quick.