2011 Jeep Grand Cherokee

2011 Jeep Grand Cherokee Commercial Debuts

by Garrett · 3 comments

For all you Grand Cherokee fans out there, you should start seeing commercials this weekend for the new 2011 Jeep Grand Cherokee. A preview of the commercial can be seen below. Jeep is going with the "baseball, mom, and apple pie" theme on this one for all you marketing buffs. Looks like Jeep is trying to get back to their roots and stir up some of that old skool American brand loyalty that evokes images of assembly lines, Willys Jeeps, and WWII triumphs. The commercial is decent, but I guess time will tell if the vehicle is too.

This is Chrysler's first "all-new" vehicle to launch since their alliance w/ Fiat was forged, so it should be interesting to see if anything has changed. Hopefully Fiat has some type of secret Ghostbuster/anti-Gremlin detector that'll rid Jeeps of their random quirks like inaccurate gas gauges, unreliable power windows/locks, and other random electrical fun...but I love em' just the same. 🙂

Some of the notable features on the new 2011 Grand Cherokee include:

  • 4 inches of increased rear seat knee & leg room
  • 17% more cargo volume
  • 290-horsepower 3.6-liter Pentastar V-6 engine w/ fuel economy of "up to" 23 MPG
  • 7,400 lb towing capacity

So, will you be buying one these? Let us know what you think in the comments.

Source: Chrysler.com

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{ 3 comments… read them below or add one }

John June 12, 2010 at 9:30 am

This design was in the tank ready to go before the Fiat merger. I’m not sure if Fiat is any more qualified to eradicate Gremlins than anyone else. This commercial is certainly better than their last series that didn’t even picture the vehicles they were trying to sell-much like the early Infiniti ads of the late 80’s. Bottom line-the 2011 Grand Cherokee is a long awaited home run.

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Bill August 7, 2010 at 7:42 pm

It is brilliant marketing to get Americans pumped up again about buying American with this theme (at least it seems that way). However, for what they are asking for a Loredo you could buy a late mod Escalade let alone a Limited model.

Wait a couple of years to get a deal on this model year.

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Mary January 22, 2011 at 10:25 am

Got rid of my 1995 Jeep Cherokee and purchased a 2010 Jeep Cherokee Laredo. Sorry I did as I do not particularly like my new car. To sound the horn you have to pound it. To close the flipgate you have to slam it with all your might. Too wide, too long, poor visibility due to the height of the passenger seat extension.
Changed the signal (HI-Low beams) so that it operates the reverse of previous models. Why? Irritating! I would not recommend this car to anyone – sad, as I have been a Jeep owner since 1953.

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